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Race Space Accelerator

Growth that only costsyou when it works.

The Race Space Accelerator is a performance-based growth service for mass participation events. We become part of your team, planning and running the marketing that attracts more participants and grows your revenue. There are no upfront fees. We only profit when your event grows.

See if we're a fit

Running a great event is one thing. Marketing it is another.

Race directors are rarely short on passion. But marketing an event well takes expertise, data and time most organisers can't spare. Maybe you're trying to grow and hitting a wall, or maybe your event is doing well but could still benefit from a specialist marketing team. Traditional agencies charge for the work regardless of the outcome; doing it yourself means finding time and expertise you probably don't have. We take it off your plate — and grow registrations by an average of more than 35% while we're at it.

A growth partner, not an agency.

We don't charge upfront. Our fees are tied to your growth, so the team planning and delivering your marketing is accountable for the results. You get real people who know this industry, who you can reach, who take ownership of the results, and who only profit when you grow.

Proof, not promises

  • +97%Born Survivor
  • +93%Maroondah Dam
  • +41%Fradley 10K
  • +39%XNRG Druids
See the case studies

How it works

No upfront fees. No retainer. Our fees are tied directly to measurable growth in your entries and revenue, which means our interests are aligned with yours from day one. We invest our expertise, our time and our accountability, and we only profit when you do.

Baseline of last year's total entries

Once your event grows past last year's total, a larger growth fee applies to those extra entries. So the bulk of what we earn comes from the growth we help create, not from the event you already had.

Last year's final entry number sets the benchmark. Up to that number, entries carry only a small base fee, enough to partially cover setting up and running your account, and anything already in the bank before we start is free.

What we do

We plan and run your marketing across every channel that matters: website, social, email, paid media and search. And we produce the content that feeds them, from event films to photography. We take it all off your plate and own the results, so you can focus on delivering a great event.

  • Marketing
  • Social media management
  • Content creation
  • Websites
  • Campaign strategy
  • Film & photography
  • Email marketing

This is for you if…

  • You've built a great event but don't have the time or expertise to market it properly.
  • You're doing well already, but you sense there's more in it with the right team behind you.
  • You'd love to bring in an agency or hire someone, but the upfront cost feels too risky.
  • You'd rather focus on delivering a brilliant event than wrestling with ad accounts and email campaigns.

Results so far

Born Survivor +97%·XNRG +39%·TrailsPlus Mountain Series +93%·KP Events +41%·

We lead with people

The Accelerator is a team who focus entirely on mass participation events. You get people who are genuinely invested in your event: reachable when you need them, accountable for the results, and with you for the long term. We treat your growth as our own, because with our model, it is.

  • Bruno Noble Managing Director

    Leads the Accelerator and the team you'll be working with.

  • Rob Arkell Sales Director

    Your first point of contact, and the one who spots your growth.

  • Daniel Glucksman Fractional CTO

    Sets the technical direction behind the platform you run on.

  • Alex Tanti Head of Products & Systems

    Looks after the product and systems that keep your event running.

  • Adam Smith Lead Campaign Strategist

    Builds the growth plan behind your event.

  • Miro Penchev Lead Developer

    Leads development of the platform your entries run through.

  • Carlo Mabugay Developer

    Builds the website and entry pages that turn your visitors into entries.

  • Tarryn Long Campaign Strategist

    Runs the day-to-day campaigns that bring your entries in.

  • Mikayla Nel Designer

    Designs the brand, creative and content behind your campaigns.

  • Laz Repas Onboarding & Customer Support

    Gets you set up, and stays with you once you're running.

The Accelerator is part of Race Space, alongside Racecheck and the platform.

See our story

FAQs

Tell us about your event

Whether you're ready to grow or just weighing it up, we'd love to hear what you're building. Tell us a bit about your event and we'll be in touch to talk it through, honestly, including whether we think we're the right fit.

Prefer to talk? Book a call